Remote Job: Senior Marketing Manager – Short Form Video at Wikimedia Foundation

Organization: Wikimedia Foundation
Position: Senior Marketing Manager
Location: Fully Remote (must be based in the Pacific Time Zone)
Employment Type: Full-time
Salary (US-based): $134,147 – $203,434 (adjusted to local cost of living)

About This Role

The Wikimedia Foundation is hiring a Senior Marketing Manager to lead innovative marketing strategies focused on engaging young people (ages 18–25) through short form video platforms like TikTok, Instagram Reels, and YouTube Shorts.

As part of the Foundation’s Future Audiences initiative, your mission will be to grow Wikipedia’s presence on these platforms and build an active community of young digital learners. This is a fast-paced and creative leadership role, perfect for someone who thrives on experimentation, storytelling, and building brand visibility with younger audiences.

Key Responsibilities

• Lead cross-functional efforts to develop short form video strategies and campaigns

• Collaborate with Product, Partnerships, and Brand teams to create content that resonates with Gen Z

• Oversee and execute experimental marketing tactics using a test-and-learn approach

• Manage and mentor the social media team, ensuring quality output and career development

• Partner with creatives, influencers, and agencies to deliver bold, high-impact campaigns

• Use analytics to optimize content, improve engagement, and inform future strategy

• Support product testing efforts with younger audiences in collaboration with Product and Tech teams

• Contribute to broader communications and marketing plans related to audience growth

What You’ll Bring

• Proven success marketing to young audiences via short form video

• Experience with campaign ideation, production workflows, and rapid iteration

• Ability to lead social media teams and collaborate across departments

• Track record of creative, data-driven marketing in fast-moving environments

• Experience building engaged online communities and managing external partnerships

• Strong communication, stakeholder management, and storytelling skills

• Flexibility to work across time zones and with remote teams

Ideal Background

• Experience working for a global brand

• Background in influencer marketing, brand storytelling, or viral content development

• Line management and budget oversight experience

• Deep understanding of trends in digital content and youth behavior online

Why Join Wikimedia?

• Shape how Wikipedia connects with the next generation of digital learners

• Join a mission-driven, remote-first organization operating in 40+ countries

• Work alongside passionate, inclusive, and globally distributed teams

• Enjoy competitive compensation, flexibility, and purpose in your work

Apply now to help make Wikipedia a trusted, shareable, and engaging part of the digital lives of young people worldwide.