Senior Integrated Marketing Manager, EU

Location: Remote (Germany)
Organization: Mozilla
Type: Full-time, Permanent
Salary Range (Germany): €68,000 – €99,000 annually
Req ID: R2909

Why Mozilla?

Mozilla has spent the last 25 years shaping an internet that works better for people. Known for Firefox, we’re now expanding into areas like AI, social media, and online security—always prioritizing privacy, openness, and innovation. With 225M+ global users, we are uniquely positioned to reclaim the internet as a public good, independent of corporate shareholders.

The Opportunity

We are seeking a Senior Integrated Marketing Manager (EU) to lead growth marketing programs for Mozilla consumer products in Germany. This role will develop and execute integrated marketing strategies that increase awareness, user acquisition, engagement, and retention.

As part of Mozilla’s global marketing team, you will:

• Own regional market insights and build data-driven, multi-channel campaigns.

• Partner closely with Product Marketing, Creative, Comms, Activations, and Brand teams.

• Manage the end-to-end execution of campaigns from strategy through measurement.

What You’ll Do

• Partner with the Director, Global Integrated Marketing to design and deliver growth-driving campaigns.

• Lead regional consumer insights and research, shaping strategies around cultural and market trends.

• Develop coordinated owned + paid channel mix strategies for product launches and growth programs.

• Ensure clear product positioning in collaboration with Global Product Marketing.

• Analyze campaign performance, generate actionable recommendations, and optimize strategies.

• Serve as program manager, ensuring timely, impactful delivery across multiple teams.

What You’ll Bring

• 8+ years in consumer/brand marketing or strategy.

• Proven success in integrated go-to-market campaigns and product launches.

• Expertise in channel mix strategies driving user acquisition, retention, and advocacy.

• Strong quantitative and creative balance—comfortable with testing, measurement, and storytelling.

• User journey mapping and customer lifecycle knowledge.

• Excellent program management and collaboration skills; able to lead through influence.

• Self-starter, proactive, and thrives in fast-paced, global environments.

• Tech industry experience preferred.

What You’ll Get

• Generous performance bonus plan

• Comprehensive medical, dental, and vision coverage

• Retirement contributions with 100% immediate vesting

• Quarterly wellness days for all staff

• Country-specific holidays + birthday leave

• Home office stipend and quarterly well-being stipend

• Professional development budget + industry conference support

• Paid parental leave and flexible PTO

• Inclusive, mission-driven culture backed by the Mozilla Foundation

About Mozilla

Mozilla exists to keep the internet open, free, and accessible to all. As a non-profit-owned company, we answer only to our mission—not shareholders. We encourage applications from diverse backgrounds and provide accommodations for individuals with disabilities.

Mozilla is an equal opportunity employer and does not tolerate discrimination based on race, gender, religion, age, disability, sexual orientation, or any other status protected by law.