Marketing Manager, Engagement & Retention

Organization: Kiva
Location: U.S. Remote (applicants must be authorized to work in the U.S.; some state exclusions apply)
Country: United States
Employee Category: Fixed Term
Job Type: Full Time
Work Arrangement: Fully Remote
Compensation: $70,000 – $85,000 USD annually (based on location, skills, and experience)

About Kiva
Kiva is a global nonprofit founded in 2005 with a mission to expand financial access and help underserved communities thrive. Through crowdfunded loans, Kiva has mobilized over $2 billion for more than 5 million borrowers in 100+ countries. With a values-driven and digital-first culture, Kiva operates through global hubs in San Francisco, Nairobi, Bogotá, and Bangkok and a distributed team of 130+ employees and 700+ volunteers.

Kiva’s Core Values

• Impact first

• Extreme ownership

• Be curious and bold

• Inclusion. Equity. Diversity.

• Honor and integrity

• Love and kindness always

Department Overview
The Marketing team drives engagement and retention primarily via email and user experience. As part of the Product and Design department, it supports crowdfunding loans and donor contributions by crafting thoughtful, data-driven campaigns that connect with Kiva’s mission.

Role Overview
The Marketing Manager, Engagement & Retention, is responsible for executing and optimizing strategic marketing campaigns that drive user engagement and retention. This cross-functional role collaborates with design, product, engineering, and customer success teams to deliver impactful, user-centric experiences.

Key Responsibilities

• Develop and execute strategic email marketing campaigns using segmentation, personalization, and A/B testing.

• Own and optimize the email marketing calendar.

• Collaborate with the Creative Studio to develop campaign assets.

• Use data analysis to measure campaign performance and drive strategic improvements.

• Identify opportunities for audience growth and deeper engagement.

• Lead planning and execution of key marketing initiatives.

• Manage tools such as Iterable, Figma, Asana, and Google Workspace.

• Ensure compliance with email regulations and best practices (e.g., CAN-SPAM).

Preferred Qualifications

• 3–5 years of email marketing experience with demonstrated success in campaign management and growth.

• Strong experience with email strategy, segmentation, A/B testing, and optimization.

• Excellent data analysis skills and ability to communicate insights.

• Familiarity with multi-channel marketing strategies.

• Strong project management skills and ability to coordinate across teams.

• Proficiency with Iterable, Figma, Asana, Google Workspace, and analytics tools.

• Passion for Kiva’s mission and commitment to financial inclusion.

What Kiva Offers

• A chance to create meaningful social impact

• Supportive, mission-aligned work environment

• Comprehensive benefits (medical, dental, vision, 401k match, unlimited PTO, and more)

• Professional development opportunities

• Global collaboration and learning

• Note: Kiva is currently not hiring remote employees in the following states: AL, AK, DE, HI, IN, KY, MS, MO, NE, NM, ND, OK, RI, SC, SD, VT, WV, WI, and WY

Equal Opportunity
Kiva is an equal opportunity employer that values diversity and inclusion. We welcome individuals from all backgrounds and experiences.

Note:
Only direct applications from candidates will be accepted. No agency submissions unless under formal agreement.